For Small Business, Nonprofit, & Educational Institutions
What’s You Biggest Pain Point?
Specific Capability Categories
A Few of Our IT Services
- IT Leadership, Strategy & Execution
- Technology Integration Strategy
- Bridging Employee Service Gaps
- IT Support Services
- IT Coaching
- Data Cultivation & Organization
- Technology Budget Auditing
- Technology Purchasing Research & Planning
- IT Project Management
Common IT Pain Points For Small Businesses & Orgs
One major challenge an organization faces is not being able to afford formal IT leadership to manage all of their major tech planning and projects.
Everyone seems to be paying for some kind of IT Support or has a random employee acting as their “IT Guy.” What this leads to is a build up of problems that can only be resolved by having someone come in to help implement tech strategies that make sense through long & short term planning.
In the fast paced digital world, your business can quickly get left behind if you aren’t seamlessly executing the best possible customer experience between your business’s on & offline properties. This can best be accomplished by giving your employees stake in your brand by providing them with digital tools that empower them to do more.
The struggle is figuring out how to integrate new technologies into your programs with minimal budgets and limited employee capabilities. Integrating new technologies can be extremely overwhelming. Further, almost no 3rd party solutions offer exactly what you’re looking for.
We counteract that by working with you to assess where you’re at and then we help you figure out where to go from there. Sometimes that involves organizations hiring us to execute game plans and other times it involves us working directly with a 3rd party to make sure you’re getting what exactly what you need & want.
We prefer to remain adaptive to your needs to maximize the value we bring into the partnership.
Wouldn’t it be amazing to partner up with someone that cared as much about the short and long term success of your organization as you do?
What if you could have a readily available IT Director in your pocket regardless of your budget constraints?
A Few of Our Education Services
- Montessori Informatics
- Self Reliance Training
- Technology Teaching (All Ages)
- Mentoring & Coaching
- Thought Leadership
- Advisory Services
- Custom Skillset Development
- Learning Culture Changes
- Interdisciplinary Projects & Lessons
- Informatics Curriculum Development
Education Pain Points
Many schools are faced with incredible challenges. They’re under funded, teachers are underpaid and over worked, lesson plans are stale & lacking modern influences, and administrators are challenged by their communities to make miracles happen in a thankless job. To top it all off the government is moving in the exact opposite direction of enabling schools to progress the minds of our children. It shouldn’t be a surprise as to why the United States is not #1 in education rankings.
It goes to show how every single educational institute is filled with some of the most passionate and awesome human beings on the planet. Which is why the consultants at Nullen will always have a soft spot in our hearts to do anything we can to help schools thrive.
To this day, the greatest feeling in the world is when we receive a note from one of our past students that’s grown from our influence.
- Montessori Programs all around the world are struggling to integrate technology in the traditionally anti-technology Montessori Method. Technology is an afterthought in the certification process, and it proves challenging for them to develop new capabilities making it hard for leadership to see the value in investing time & money into it.
- Public school systems are often handed technology in bulk with absolutely no idea how to integrate it properly into their programs…You can’t just throw money at problems and expect them to be solved. We can help you develop a curriculum that embraces the technology in natural ways and unites all teachers together for regular collaboration.
- Private schools need help determining exactly what it is that they should devote their school-wide budgets towards… Sometimes too many choices can be problematic. We’ve worked directly with private school programs to develop custom technology programs, build their computer labs, and help teachers school wide create a comprehensive continuum between grade levels.
- Students are no longer allowed to be children anymore. We’re driving the creativity out of them, filling their schedules up with too much, and are not taking the time to listen to their needs. All new generations are born with permanent mobile connectivity to the Internet. They have the wealth of the world’s knowledge at their finger tips and its critical that they learn how to use it safely and creatively to solve problems. We should stop forcing them to memorize information and instead be teaching them how to determine whether the massive barrage of information that is coming at them from every media channel is true or false.
Similar to the struggles of school communities, all businesses are challenged with educating and inspiring personal & professional growth in their employees. Many employees feel over worked, and as a leader, the idea of introducing new skills means adding new responsibilities. This is a been there, done that kind of pain.
Not only can we help you teach your employees, but we can inspire them by showing the value the skills bring to the table by having us solve in-house problems with them.
Our preference is to learn your business inside and out, and as we’re providing you with strategy and solutions we can also provide your employees with the tools they need to be more self-reliant.
We spent years successfully leading a technology revolution in an anti-technology environment. This required continual education services that were adapted to the needs of every single employee.
We’d be more than happy to lead similar projects whether they are big or small for you.
A Few of Our Marketing Services
- Branding / Rebranding
- Improving Brand Awareness
- Google AdWords
- Social Media Paid Ad Campaigns
- Search Engine Optimization (SEO)
- Industry Analysis
- Identifying & Improving Touchpoints
- Advocacy Marketing
- Content Marketing
- Digital Ad Creation
- Analytics Research & Analysis
- Data Cultivation & Organization
- Copy Writing
- Content Research & Cultivation
- Digital Marketing Integration
- Bridging Departments through Marketing
Common Marketing Pain Points
Everything for all businesses changed with the invention of the mobile smart phone.
In 2007, Steve Jobs stepped on the stage for the first time to introduce the iPhone. Think about that for a moment. Presently, it’s 2018 as of this writing. It’s only been 11 years…that’s how long we’ve had access to the present technologies that are dominating every single industry that exists.
We look at our phones, on average, 46 times throughout the day. Sharing and absorbing what others are sharing in unbelievably transparent ways.
Our attention is now our most valuable resource. Because of the massive flow of information online we’ve come to rely on people & sources that we trust in order to filter through it all.
As a result, advocacy based marketing approaches are now the only approaches that work. If you’re not eliciting an emotional response from your customers & noncustomers in everything you publish you’re doing something wrong.
The biggest opportunity comes from creating a seamless online/offline experience for your customers at every touch point. Most loyal customers will immediately leave a brand or stop buying a product the moment they feel misled or used. It’s why traditional marketing approaches no longer work. No one trusts a hard sale anymore, and even commercials are only watched if they’re funny, inspiring, or offers tremendous social value (meaning they get imaginary social points with friends for sharing something they enjoyed).
Advocacy is the most valuable thing for a business to obtain in their customer base, their employees, and their leaders. The easiest way to inspire people to become advocates is by providing them with things that pleasantly surprise them.
We find that taking an advocacy focused marketing approach and creating a consistent & persistent harmony between all digital properties is the key to unlocking new growth and opens up tremendous opportunities for innovation.
A Few of Our Social Media Services
- Original Content Creation
- Filtered Content Cultivation
- Social Media Property Management
- Online Community Engagement
- Customer Support & Direct Sales
- E-Commerce Strategies
- YouTube Channel Creation & Development
- Negative Review Responses
- Integrating Social Media into Work Cultures
- Hashtag Campaigns
- Analytics Research & Analysis
- Data Cultivation & Organization
- Newsletter Integration & User Cultivation
- Advertising & Boosting Posts through Social Properties
- Influencer Strategies & Partnerships
- Photography Services
- Photograph Licensing
Common Social Media Pain Points
Social media is a touchy subject at the moment.
It’s overwhelmingly new: Google+ (2011), Instagram (2010), Pinterest (2010), Twitter (2006), Linkedin Public Profiles (2006), Facebook (2004), and many of these platforms didn’t actually start making money until a few years ago when they figured out how to place relevant ads in front of people based on their interests.
It’s hard for many leaders to wrap their heads around the value of it. On one side of the coin you’ve got a vast world of connectivity and constant sharing that younger generations are constantly participating in.
Being a “YouTuber” is now a celebrity status occupation. Live streaming your computer’s desktop while you play video games can make you a millionaire.
Twitter and Facebook even played a key role in the “Arab Spring” uprisings as people in Tunisa, Egypt, Syria, Libya and other countries used social networks to message each other and organize protests.
While it’s beautiful that it’s connected the people of the world together, social media is also a really scary tool for unprepared businesses. Many leaders don’t like the vulnerability of opening themselves up to possibly being attacked publicly.
However, with the right strategies in place the negative comments and reviews are incredibly great marketing opportunities.
People no longer want to hear sales pitches. They don’t trust them anymore. Traditional advertising methods are on the out. People want you to share value with them and remain transparent while doing so. Whether that’s in the form of entertainment, interesting bits of knowledge, or an incentive in exchange for their attention.
People want to know what mistakes you’ve made and how you’re overcoming them. They want to read how you’d respond to that negative review or that angry customer. They want a reason to support you. They also want to know what you’re doing to make the world a better place through the work that you do.
We can help you develop and share your brand’s image online through social media.
A Few of Our Web Services
- Website Design & Redesign
- On Location Website Content Cultivation (Photos, Testimonials, & Videos)
- Webmaster Services
- SSL Certification Acquisition & Installation
- Maintenance, Repair, Security
- WordPress Template Customization
- Website Migration
- E-Commerce Development
- E-Learning Development
- Online Donations
- Online Appointment Booking
- Newsletter Management
- Live Streaming
Common Website Pain Points
Everyone has a website. The dot com boom of the late 90’s led businesses to seeing the importance of having an online presence.
Since then, things have evolved quite a bit. Similar to how you used to make sure your business showed up in the yellow pages or have an ad in the local paper, now you need to make sure your website shows up on the first page of every relevant Google search.
Beyond optimizing websites for search engine results, we also need to make websites mobile-friendly. Our cell phones have become an integral part of who we are and how we engage with the world around us. People expect businesses to provide a completely seamless experience between their physical location, their website, and social media properties.
Businesses benefit in tremendous ways by having their brand’s messaging consistent at every one of these touch points. We’ve now entered an era where potential customers can be converted into a sale or an advocate while engaging with a brand every step of the way.
Your website has the capability of being a much more powerful tool for your business than you may imagine. Each day powerful tools are becoming affordable. Massive corporations aren’t the only ones that can have a cool website that does convenient things.
Feel free to get in touch if you’d like to collaborate on a website project with us.
Work Culture Services
A Few of Our Operations Services
- Work Culture Changes
- Optimization Services
- Auditing Services
- Monetization Strategies
- Systems & Policy Development
- Innovation Value Strategies
- Project Management
- Identifying Gaps in Service
- Advisory Services for Leadership
- HR Tools and Implementation
Work Culture Pain Points
Operations can easily be overlooked. The status quo of your business and of the perceived constraints of your industry tend to dictate the game’s rules. This prevents innovation and growth, while opening up pathways for new startup companies to come sweeping in, disrupting everything in sight.
We’d love to help you challenge the sentence, “Well this is how we’ve always done it.” every time it pops up in a discussion.
The way to overcome many of these challenges is by learning how to spread excellence throughout the organization. The easiest way to do this is by enabling employees to make choices and incentivize people that evolve their role within the company.
Our incentives within an organization are often backwards. For instance, if you’re an administrator and you’re trying to impress your board with short term results you can often neglect the long term success of your programs. Another example could come from employees that perform well for many years, then on paper they suddenly appear to be underperforming when in reality the market has changed, and your metrics are no longer accurate. So they could be working even harder to produce poor results.
Sometimes it takes a fresh pair of eyes to come in and help you create work culture changes that’ll empower your employees to grow, and implement adaptive winning strategies.
A Few of Our Nonprofit Services
- Unique Fundraising Approaches
- Online Donations
- Crowdsourcing Campaigns
- Nonprofit Marketing
- Nonprofit Social Media
- Nonprofit Media Creation
- Nonprofit Narrative Creation
- Nonprofit Technologies
- Nonprofit Education
Common Nonprofit Pain Points
As you’ll see from the TED talk on the left, nonprofits are faced with incredible challenges and double standards in comparison to corporations and small businesses.
One of the biggest challenges we’ve personally experienced comes from seeing employees being pressured to do more, or play additional roles without additional compensation. They need interdisciplinary talents just to keep their organization afloat.
We do see incredible acts of creativity occur when people have their backs to the wall and have to use what’s around them to survive. However, it’s not fair to cause burnout in those that have dedicated their lives to the cause.
Our interdisciplinary talents can help fill these gaps in your services, planning ,execution and create positive results. We can bring relief and help reinvigorate burnt out employees.
We love working with passionate teams of people that are wanting to have the capacity to do more. It takes a special kind of person to work for a nonprofit. All of our services can be tailored and customized to your organizations specific needs and capabilities. Just as your employees go out of their way to do everything they can to grow your great cause, as will we.
Take a look at some of our other service lines and think about how they could apply to the challenges your organization is faced with, then connect with us.
A Few of Our Logistics Services
- Operational Job Design
- End-to-end Supply Chain Optimization
- Revenue Optimization
- Service Management
- Inventory Management (Working Capital)
- Cost Management
- Forecasting & Volatility Reduction
- Segmentation in Supply Chain
- Operational Controls to track Disruptions
- Continuous Improvement Tools
- Risk Mitigation
- Value Stream Mapping
- Logistics Organization Management
- Warehouse Operations
- Distribution Center Management
Common Logistics Pain Points
Supply chains have become increasingly complex as companies work to compete in today’s fast paced digital world. Pressure to reduce your bottom line while also still being able to meet the high instant gratification customer demands, while sustaining perfect performance require companies to continually identify as many winning strategic opportunities to remain competitive.
Organizations that hope to improve business performance must address these supply chain challenges by designing and implementing capabilities that improve processes, reduce risk and optimize working capital. Meeting these challenges has become critical for an organization to thrive in today’s competitive business world.
To help organizations address these growing challenges and complexities, Nullen can work closely with you to integrate industry best practices and tailor business solutions based on what your organization needs. We can provide individualized approaches and tools to deliver sustainable and digitally integrated supply chain solutions regardless of your size, type or industry.
A Few of Our Music / Audio Services
- Original Scores
- Hip Hop Beats
- Royalty-Free YouTube Music
- Audio Editing
- Music Production Lessons for Teens
- Sound Design
- Field Recordings
- Foley Art
Sound Pain Points
Many organizations struggle to see the value of paying people money for creative services. We feel that it’s a critical element to many of the other service lines that we offer. For instance, we have the capacity to create original music, scores, and backdrops for original content creations that we do for marketing and social media campaigns. We can record professional audio for podcasts, radio commercials, or when conducting interview testimonials without having to bring in other contractors to pull it off.
If you’re a content creator we can also put together royalty-free YouTube music based on your preferences, you owning the right to put it on all of your videos and monetize those videos. It’s challenging when everyone on YouTube uses the royalty free options to make your content stand out from the crowd.
Additionally, for many projects having someone with field recording experience makes it easier to pull the highest quality audio out of spur of the moment interviews. There’s nothing worse than having the perfect moment get ruined by poorly recorded audio.
Are you looking to start doing a podcast? Or put together a live streaming show? We can help with that.
Are you creating an app or video game that desperatley needs a soundtrack? We’ve worked in the gaming industry for years and have experience making soundtracks for indie games and films.
We’re also open to collaborations with other producers that need help finishing and polishing their own ideas.
The finally, if you’ve come to discover this site and are a student wanting to get Music Production lessons or if you’re a parent/teacher that knows a student that loves computers & music, we would love to setup private lessons with them online.
A Few of Our Restaurant Services
- Kitchen Management
- Kitchen Consulting
- Kitchen Staff Training
- Menu Design
- Food Purchasing
- Front of House Service Review
- Back of House Service Review
- Service & Systems Optimization
- Customer Experience Evaluation
- Website Design
- Web Based Ordering Systems & Automation
Common Restaurant Pain Points
The restaurant industry is a bit of a mess, isn’t it? On one side of the spectrum you have this celebrity of reality TV stars, and the genius of guys like Thomas Keller that works in tandem with the boom of farm to table interest throughout the world. On the other side we have the reality of what it’s like to run a restaurant and be employed at one. Owners are scrambling to stay alive, dealing with high food costs, even higher levels of food waste, and most don’t have enough business acumen to make the right ethical decisions along the way to stay afloat. As a result, it puts many aspiring chefs and line cooks in compromising positions. They often see their paychecks bounce and are forced to quit, to then repeat the cycle just so they can get by. We can help you get ahead of these types of problems, we can audit your spending, we can improve your marketing and social media campaigns, and we can give you new tools to grow & reward your customers with.
Even small local restaurants can get a tremendous amount of value from the wide range of services we’re offering. Our team has over 20 years of experience in the culinary and hospitality industries. No only can we come in and train staff on proper technique, but we can also offer you a completely comprehensive marketing game plan that perfectly fits the asthetic of the food and mood that your restaurant is trying to convey.
Social Media & the Website for a restaurant are almost as important as the food nowadays. It’s beyond important to get these things right, and it’s even more important to digital reward your customers continually for remaining loyal and becoming advocates.
We have an infinite amount of ideas we can share with you on how you can improve the customer’s experience both on and offline and we hope that you’ll consider taking the time to share with us what makes you passionate about the cuisine and customer base that you serve each and every day.