Learn About Our Logos, Icons, Typography, & Colors

Current Uses

Primary Logo & Icons

We’re sharing these to inspire creativity and showcase our own brand. If you feel inspired to customize our logo, improve it, or want develop content including it, please reach out!

Main w/White font

Reverse Blue Icon

Main w/Gray Font

Business Card Front

Whiteout on Blue Gradient

Main Icon


Open Sans

While developing our logo we went through thousands of fonts. Our logo is actually built from a modified version of Open Sans and as a result we use it for just about everything.

Download from Google Fonts

Nullen Colors

Text & Backgrounds

Light Blue

This is the primary color choice for all things except for body text. White is prioritized when using dark colors as the backdrop.


Dark Blue

This color is typically only found in the gradient and on some printed documentation.


Radial Gradient of the Two

Dark Gray

Primary body text color on white or bright backdrops as well as the primary background color throughout the website.


Blue Dark Gray

Secondary background color that’s alternated with the dark gray. Only found on the website.


Lighter Dark Gray

Secondary background color throughout the website.