Learn About Our Logos, Icons, Typography, & Colors
Primary Logo & Icons
We’re sharing these in hopes it’ll inspire creativity and to also showcase our brand. If you feel inspired to customize our logo, learn from it, improve it, or want develop content with it — please reach out to us.
Main w/White font
Reverse Blue Icon
Main w/Gray Font
Business Card Front
Whiteout on Blue Gradient
While developing our logo we went through thousands of fonts to figure out what our eyeballs loved seeing. Our logo is actually built from a modified version of Open Sans and as a result we predominately use it for everything.
Text & Backgrounds
This is the primary color choice for all things except for body text. White is prioritized when using dark colors as the backdrop.
This color is typically only found in the gradient and on some printed documentation.
Radial Gradient of the Two
Primary body text color on white or bright backdrops. Also, the primary background color throughout the website.
Blue Dark Gray
Secondary background color that’s alternated with the dark gray. Only found on the website.
Lighter Dark Gray
Secondary background color throughout the website.